Principles of Artefact Publishing

Artefact has a self-conscious existence - it is founded both on a particular vision and operates according to a complementary set of principles. Some of these principles are as follows:

1. It is always best to do it right from the beginning. Corollary: Interim measures are never interim.
2. A commercial business charges as much as it can for its products. A human business charges as little as it can.
3. The qualities of the end or result of a set of actions are derived from the qualities of those actions.